Launch week. Apple released iOS 26 on September 15, bringing its redesigned software to existing iPhones days before new hardware arrived. On September 18 Verizon published its latest network quality claims, citing 35 consecutive J.D. Power awards as it defended its best-network positioning amid subscriber losses and mounting pressure on its premium story. And on September 19 the iPhone 17 lineup and iPhone Air reached stores in more than 60 countries, converting the week's record preorders into the industry's biggest annual switching event.
One of the most consequential weeks of the year. On September 8 EchoStar agreed to sell its AWS-4 and H-block spectrum licenses to SpaceX for about 17 billion dollars in cash and stock, a deal that includes a commercial agreement putting Starlink direct-to-cell service in front of Boost Mobile subscribers and effectively ends EchoStar's ambitions as a facilities-based carrier. The next day Apple unveiled the iPhone 17 lineup and the ultra-thin iPhone Air, the first iPhone sold eSIM-only in every market worldwide. By the weekend, preorders for the new lineup were breaking records, led by extraordinary demand in China.